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Launching the Middle East’s first location-based AR game “Arabian Nights: Genie’s Treasures” in Abu Dhabi as part of the “AD Gaming” industry growth initiative

31 Mar 2021 - 12:31 PM

MENA Mobile, a pioneering company specializing in mobile game design and publishing and based in Abu Dhabi’s twofour54 innovation center, is launching the Middle East’s first Pokémon GO-style augmented reality mobile game. To be released in April 2021, the storyline is inspired from “The Thousand and One Nights” and is full of adventure and excitement.

ADGaming is a collaborative initiative pioneered by twofour54 Abu Dhabi to support all areas of gaming industry growth and aggregate the emirate’s drive to build a thriving gaming and esports ecosystem.

The game has been designed and developed by more than 150 game design professionals and includes maps from different regional cities including Abu Dhabi. 3D designs both fantastical and realistic showcase the city’s beauty. Players can explore these landmarks through physical travel or hop aboard their magic carpet in order to journey across the world of the “Arabian Nights.”

As part of the game’s Ramadan launch, a total of AED 1,500,000 of prizes awaits players, in addition to an additional “jackpot” prize of AED 3,670,000 ($1M USD). All of these are available to UAE nationals, residents, and visitors who download the game and search for treasures, unlock secrets, make friends, and fight monsters.

This game is among many games designed and developed by MENA Mobile, including the popular strategy game “Salah Al Din – War of Gold”.

Mr. Baker Ma, founder and CEO of MENA Mobile, said: “We are thrilled about our new game as it adds the pleasure of moving around the city and making actual friendships, in addition to winning of prizes”.

He added: “The secret behind choosing ‘The Thousand and One Nights’ as inspiration for the game is that the book is full of amazing adventures and stories that are already well known. We wanted our players to go out into the world and experience these stories for themselves. This is not a game for those who prefer to stay seated in place, but rather for those who are ready to heed the call to adventure in the real world.”

James Hartt, Director of Strategic Partnerships, twofour54, said: “We are delighted at the release of the first location-based AR game to be launched under the new AD Gaming initiative. The Government of Abu Dhabi through the AD Gaming initiative actively supports the growth plan of game development studios like Mena Mobile. Helping them to grow their businesses using locally based talent to produce industry leading games such as ‘Arabian Nights’.

The game will be released on the Google Play store as well as Apple’s App Store. By granting the game access to use their location, players will be able to access all the fun, history, storytelling, and prizes that the game offers its many fans.

For more info and updates, please visit “Arabian Nights: Genie’s Treasures”’s FB page on:


About MENA Mobile
MENA Mobile is the Middle East’s leading mobile applications developer, focusing on both game design and publishing. The company’s headquarter is in Abu Dhabi, along with branch offices in Beijing, Dubai, Islamabad, Cairo, Beirut, and Riyadh.

Our team of Eastern, Western and Middle Eastern professionals are well-versed in creating, developing, and publishing mobile applications and games, specializing in localized and regionally themed content. Our products are built form a blend of creativity, skills, and practicality, along with a healthy dose of innovation. Our motto is to use the best of digital technology to create splendid user experiences.


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Abu Dhabi Gaming is a collaborative initiative that aggregates the broad efforts throughout Abu Dhabi to drive and build a self-sustaining gaming and e-sports ecosystem.

Its role is to facilitate, empower and create an industry that is essential for the future of Abu Dhabi’s media and entertainment industry.

Fostering an environment of growth and knowledge, AD Gaming will provide a support system for the next generation of game developers and players, consumers and businesses alike.

Abu Dhabi Gaming is powered by the collaboration of multiple Abu Dhabi based governmental and commercial organizations, as well as content creators and gamers, with the collective focus to build this creative sector.


Abu Dhabi offers an enabling business environment with attractive gaming incentives that you can harness to set up, pursue opportunities, and operate freely. 

These incentives include flexible set up options and a transparent regulatory environment designed to support a safe, business-friendly, and attractive gaming sector. With over 57 bespoke gaming and eSports license available for both companies and freelancers, we have the knowledge and tools to help grow your business. 

Take your skills to the next level with training and development programs, curated by our partner Unity Technologies – who have established the region’s first Center of Excellence for game development. 


We are building a dedicated 300 sqm gaming hub at the heart of Yas Creative Hub as a showcase of the latest technologies, gaming content ideas and development. Powered by Unity, the Yas Gaming Hub will foster creativity and big picture-thinking and contribute to greater gaming content, through facilitating access to partners, from publishers to developers and artists, including an established pool of over 1000 multilingual freelance talent​. 

Our new Gaming Hub will feature a robust infrastructure, state-of-the-art facilities, and studios, boasting a 5G network connection, postproduction and audio and voice-over centers are already in place and cater to a growing gaming community in the UAE and the region. 

It will also provide training and career opportunities in partnership with established academies for game development, gaming content innovation and access to gaming tech expertise such as, Unity’s Centre of Excellence​.