27 Jul 2021
ESTAZ brings unparalleled esports solutions to both esports players and brands in MENA.
ESTAZ today announces the launch of its esports tournament platform www.estaz.gg to offer esports players daily tournaments and weekly mega challenges, that reward them with great prizes.
ESTAZ consists of a professionally comprehensive esports and immersive gaming ecosystem where esports talent is nurtured to reach global calibers, and where brands engage in a direct conversation with GEN Z and the millennials that have become quite un-reachable on conventional media.
ESTAZ.GG is the ESTAZ tournament platform where esports players get to compete daily, hone their skills, and become esports masters.
ESTAZ will also offer its users a professional league, the first of its kind in the region, on par with global leagues, where they get their chance for glory by becoming esports legends. The league will feature two seasons along with a 2-day offline Finale that will give esports enthusiasts an opportunity to live up the thrilling esports experience without having to travel abroad. The league will culminate in an adrenalin-packed championship each December as of 2022, dubbed the ESTAZ PRO CUP, where winners from the two seasons get to compete in the respective game titles, for the ESTAZ PRO Title. Both the league and the ESTAZ PRO CUP promise substantial cash prizes to the winners.
ESTAZ has set itself ambitious plans over and beyond the platform and the league. This young and promising esports startup will be investing massively in professional esports content production, in both English and Arabic, and an esports academy that aims to build regional esports talent in the different esports disciplines such as esports marketing, production, and team management to name a few.
“ESTAZ has been a couple of years in the making. My partners and I have launched ESTAZ after having gauged the immense potential of esports in the MENA and analyzed the needs and wants of this underserved audience, the amateur esports players, who aspire for a professional esports career,” said ESTAZ Founder and CEO Charbel Khoury. “The regional esports talent has absolutely nothing to envy of their European and Western peers. They have been long left waiting in the dark, because of the absence of a dependable esports infrastructure that equips them with the tools to shine. We have seen in the last couple of years governments rush to back up esports in different ways and means. The belief in this industry has exponentially grown. Globally, the numbers have surpassed expectations. In our region too, albeit comparatively humble, the numbers of esports players and enthusiasts are gushing.”
Khoury added “Media Publishers, broadcasters, and brands in general are vying for the attention of GEN Z who are evermore cutting the cord. The esports audience is young, mostly affluent, driven by brand causes, and cordially welcomes brands that want to add value to their world. ESTAZ offers brands many partnership opportunities spanning conventional sponsorship packs, brand integration, customizable brand activation solutions, and premium content. We hope many will join us on this long journey to elevate the state of esports in MENA.”
Dan Wood, Director of Partnerships and Community at ESTAZ, and member of IFAC the International Federations Advisory Committee for the Global Esports Federation said “The Middle East and Northern Africa is home to so many talented Gamers and we are thrilled to have a platform that is dedicated to creating more opportunities for the community at all levels across the region. We understand Gamers and we are passionate about the sustainable future of Esports across MENA. We are also committed to raising awareness for active esports for we strongly believe that sports and esports must go together for the wellbeing of the future generations.”
ESTAZ.GG is a premium state-of-the-art tournament platform designed with a distinctive color scheme that portrays the personality of the brand. ESTAZ will add many cool and exciting features in the coming months that will give its users an unbeatable experience.
“Gen Z wasn’t the first generation to start gaming. Earlier generations had a rich gaming heritage, but it was mainly as a mode of escapism and a means of entertainment. Gen Z is the first generation to make gaming an integral part of their lives; they’ve successfully monetized a hobby. Of course, it’s beyond money or entertainment for them. They use the gaming platform to chat and socialize, connect and widen their network, and even make a career out of it.” observed ESTAZ Co-founder Fadi Nakhle. “This paradigm shift has turned esports into a massive mine of data. One can discover the zeitgeist, attitudes, and behavior of Gen Z gamers, how they build communities, how they engage with influencers, even music and fashion choices. This wealth of data is constantly increasing and includes far more Gen Z behavioral verticals than what video platforms and story-posting apps can provide. Brands can tap into these invaluable insights and plug themselves into the Gen Z culture in very relevant ways.”
ESTAZ is being launched with the support of AD Gaming – the collaborative initiative that aggregates the emirate’s drive to build a thriving gaming and esports ecosystem in the region.
Sultan Al Riyami, Head of Gaming & Esports operations at AD Gaming said “We are so pleased to be working alongside the team at ESTAZ who align with our vision to develop and grow the regions esports industry. AD Gaming’s goal is to provide support for companies like ESTAZ to develop their business further and the launch of this industry leading platform is testament to the pioneering thinking our partners are bringing to strengthen the diverse gaming and esports industry.”
ESTAZ is proudly the leading fully-fledged esports, active gaming tournament and league operator in MENA, creating and producing unique English and Arabic esports content for the region.
Our mission is to grow the state of esports in our region by creating a professionally comprehensive esports and immersive gaming ecosystem where esports talent is nurtured to reach global calibers, and where brands engage in a direct conversation with GEN Z and millennials that have become quite un-reachable on conventional media.
ESTAZ offers a whole range of solutions for esports players and brands alike, spanning a world-class esports tournament platform, a professional esports league, an esports academy, esports brand activations and a content production unit.