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TWOFOUR54 ABU DHABI ANNOUNCES PARTNERSHIP WITH UNITY TECHNOLOGIES TO LAUNCH MIDDLE EAST AND AFRICA’S FIRST-EVER REGIONAL CENTRE OF EXCELLENCE, POSITIONING ABU DHABI AS THE NEW HUB FOR THE GAMING INDUSTRY

08 Sep 2020

Decade-long landmark deal to take gaming development industry in the region to the next level

A comprehensive Unity training and certification program will ensure Abu Dhabi has a world class talent pipeline equipped with the skills required to support the fastest-growing gaming hub in the world

twofour54 Abu Dhabi today announced a 10-year landmark partnership with Unity Technologies, the world’s leading platform for creating and operating interactive, real-time 3D (RT3D) content, to establish a Centre of Excellence which will provide the game development industry in the region with unparalleled on-the-ground support to students, professionals and small businesses throughout the Middle East and Africa. Together, twofour54 and Unity will develop a physical state-of-the-art gaming hub where local start-ups and students can learn the skills needed to succeed in the gaming industry. The training initiative will sit alongside a competitive subsidy package for developers.

H.E. Mohammed Al Mubarak, Chairman of twofour54, said: “This partnership with Unity demonstrates our shared and committed vision to establish Abu Dhabi as the leading gaming hub in the region. As one of the largest, most innovative and highly regarded companies in the gaming industry, Unity is at the forefront of the technology curve. I join the Abu Dhabi Leadership in welcoming them to Abu Dhabi to establish their Middle East and Africa regional headquarters. Their commitment to the region will accelerate the Emirate’s gaming industry growth and deliver on the ground exactly what game developers need to succeed.”

The Centre of Excellence will be home to game development companies of all sizes from start-ups to established companies, all of whom could benefit from the technical and business support services provided by Unity. In addition to game creation services, business development support and academic training, the Centre of Excellence will serve as the catalyst for academia in the UAE as the training and entrepreneurial platform for cultivating talent and launching new careers.

“Working together with twofour54 to support the growth of Abu Dhabi’s gaming industry is a natural fit for Unity as it builds on our principal of enabling success,” said Dave Rhodes, Senior Vice President and General Manager, Unity Technologies. “The initiatives we’re bringing to the table through this partnership will exponentially enhance Abu Dhabi’s offering across the industry value chain, from hands-on academic training to business development and game developer support. The most exciting and long-lasting impact will be our work to create sustainable job opportunities in the local sector and, in tandem, develop professionals with the skills to take on those opportunities.”

James Hartt, Director of Gaming and Strategic Development at twofour54, said: “Unity’s arrival is a game changer for the industry. The strategic partnership will deliver the areas that are essential for industry growth, such as talent development and game building technical support. This will help give gaming businesses located in Abu Dhabi the competitive advantage they need to be even more successful in this growing industry. The Unity academic program will ensure a constant supply of skilled, trained and Unity-certified individuals are entering the industry to match the increased demand that will be driven by Abu Dhabi’s committed subsidy program for game development businesses.”

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