AD Gaming
EN / AR
SIGN IN
EN / AR
CLOSE
Back to all news

EMIRATES ESPORTS ASSOCIATION JOINS GROWING ROSTER OF GAMING ORGANISATIONS MOVING TO ABU DHABI’S YAS CREATIVE HUB

17 Feb 2021

  • Emirates Esports Association among latest cohort of gaming organizations to join twofour54’s Yas Creative Hub.
  • Virtual signing attended by His Highness Sheikh Sultan bin Khalifa al Nahyan, President of the Emirates Esports Association.
  • The move solidifies Abu Dhabi’s role as the gaming and eSports hub of the region.

twofour54 Abu Dhabi and Emirates Esports Association have signed an agreement that will accelerate the growth of eSports in the UAE, the latest development in twofour54’s mission to establish Abu Dhabi as the regional hub for gaming and esports. The MoU was signed during a virtual meeting attended by His Highness Sheikh Sultan bin Khalifa al Nahyan, President of the Emirates Esports Association.

The Emirates Esports Association, the UAE’s governing body, will establish their headquarters at the Gaming Hub within twofour54’s new media and entertainment campus, Yas Creative Hub, when it opens later this year.

As a member of both the Arab Esports Federation and International Esports Federation, Emirates Esports Association will work with twofour54 to expanding its regional eSports reach, improve the standardisation of industry regulations for the benefit of players, fans, content owners, developers and event organisers, as well as bringing more tournaments and eSports conferences to Abu Dhabi.

“As we continue our journey of establishing Abu Dhabi as the region’s top destination for gaming and eSports, it is partnerships with entities such as the Emirates eSports Association that will add incredible value to all stakeholders in the growing eSports industry,” said James Hartt, Director, Strategy & Business Development, twofour54. “The gaming and eSports markets in the MENA region are growing faster than anywhere else in the world. As the regional gaming hub, Abu Dhabi is an ideal location for gaming businesses, and this creates an abundance of employment opportunities for skilled gaming industry talent,” he added.

The Emirates Esports Association pioneered the inaugural esports Tolerance Games alongside the Ministry of Tolerance and Coexistence and the International Esports Federation, as part of the Global Festival of Tolerance in 2020. The event was the first official government-supported Esports initiative in the UAE and served as an opportunity to celebrate the diversity of participants. The event allowed sport to support the conversation around tolerance and coexistence.

His Highness Sheikh Sultan bin Khalifa al Nahyan, President of the Emirates Esports Association, said: “we look forward to our partnership that will help accelerate the growth of eSports in the UAE. Abu Dhabi and the United Arab Emirates are very much a beacon in the region across a number of initiatives and sectors, We look forward to working closely with Abu Dhabi’s gaming sector in supporting their journey of being a world class hub for the global eSports and gaming community.”

Saeed Al Taher, Secretary General, Emirates Esports Association, said: “Emirates Esports is delighted to partner with twofour54 to support Abu Dhabi vision to be a leader in eSports & gaming. Great strides have already been made in establishing a world-class eSports scene in the emirate and we look forward to collaborating with twofour54 to continue this growth.

Yas Creative Hub will be the new home for the international and regional gaming firms already based at twofour54 – including industry titans Unity Technologies, as well as the new companies looking to tap into the MENA region’s fast-growing gaming and eSports sectors. Last year, twofour54 announced almost 60 new bespoke license categories for gaming and eSports companies and freelancers to support the industries growing eco-system.

The global gaming industry is projected to generate US$300 billion in revenue by 2025, with the MENA region witnessing the highest growth rates. Additionally, the eSports sector is growing twice as fast in MENA than the global average due in part to a young population.

READ ALSO

AD Gaming

EARLY BIRD TICKETS NOW ON SALE FOR BLAST PREMIER WORLD FINAL IN ABU DHABI

READ MORE

Abu Dhabi Champions Blockchain Gaming Through ATRN Initial Dex Offering (IDO), the Utility Token Launched by ATTARIUS Network

READ MORE

Abu Dhabi to host BLAST Premier World Final 2022

READ MORE

V10 R-LEAGUE WORLD LIVE FINALS SET FOR GRAND FINALE IN ABU DHABI THIS SUMMER

READ MORE

YAS GAMING MONTH KICKS OFF AT YAS MALL THIS JULY

READ MORE

Abu Dhabi to host MENA’s first Amazon University Esports Masters Series

READ MORE

Unity Developer Day - Abu Dhabi 2022

READ MORE

Shorooq Partners Launches Region's First Gametech Program for Founders supported by AWS, AD Gaming, Tamatem Games & others

READ MORE

ESPORTS INITIATIVE LAUNCHED ACROSS ALDAR EDUCATION SCHOOLS IN PARTNERSHIP WITH ESTARS

READ MORE

Where The Blockchain World Meets: Attarius Joins Speakers at Wow Summit

READ MORE

AD Gaming to Drive Blockchain Gaming in Abu Dhabi Through Partnership With ATTARIUS Network

READ MORE

WHY THE ADGAMING HUB CONTAINS ENDLESS OPPORTUNITIES FOR GAMING BUSINESSES AND FREELANCERS

READ MORE

Mubadala and Abu Dhabi Gaming to collaborate on developing a regional gaming and esports ecosystem in the UAE

READ MORE

Abu Dhabi start-up Boss Bunny to become Middle East publisher for Waysun after US entertainment and gaming firm buys majority stake

READ MORE

CZN Burak – The Game A Mobile Game Developed and Published by Boss Bunny Games

READ MORE

Abu Dhabi is on a mission to develop games

READ MORE

Team Nigma and Galaxy Racer Announce Merger

READ MORE

twofour54 announces agreement with Stillfront Group to sell Jawaker for AED 750 million

READ MORE

YAS HEAT ESPORTS CELEBRATES FIRST ANNIVERSARY AND A YEAR FULL OF MAGNIFICENT MILESTONES

READ MORE

Dune Cup Fall Edition, A Blast Premier Qualifier for the Middle East by Calyx

READ MORE

ESTAZ LAUNCHES HOTTEST ESPORTS TOURNAMENT PLATFORM IN MENA OFFERING UNPARALLELED ESPORTS SOLUTIONS IN THE REGION

READ MORE

FLASH ENTERTAINMENT AND ABU DHABI GAMING LAUNCH MEGA ESPORTS SERIES

READ MORE

ETIHAD AIRWAYS ANNOUNCE LANDMARK PARTNERSHIP WITH TEAM NIGMA

READ MORE

UAE Pro League to host eUAE PL Championship

READ MORE

LAUNCHING THE MIDDLE EAST’S FIRST LOCATION-BASED AR GAME “ARABIAN NIGHTS: GENIE’S TREASURES” IN ABU DHABI AS PART OF THE “AD GAMING” INDUSTRY GROWTH INITIATIVE

READ MORE

Team Nigma, the world championship winning esports team, makes Abu Dhabi its new home

READ MORE

ABU DHABI GAMING STRATEGY TO DRIVE NEXT PHASE OF GROWTH FOR THE GLOBAL VIDEO GAME INDUSTRY

READ MORE

REPLAY: AD GAMING VIRTUAL LAUNCH EVENT

READ MORE

TWOFOUR54 WINTER CAMP RETURNS TO BOOST UAE STUDENTS’ VIDEO GAME DEVELOPMENT SKILLS

READ MORE

TWOFOUR54 AND MEDIA ZONE AUTHORITY ANNOUNCE NEW BUSINESS LICENSING OPPORTUNITIES FOR GAMING AND CREATIVE INDUSTRY

READ MORE

TWOFOUR54 ABU DHABI ANNOUNCES PARTNERSHIP WITH UNITY TECHNOLOGIES TO LAUNCH MIDDLE EAST AND AFRICA’S FIRST-EVER REGIONAL CENTRE OF EXCELLENCE, POSITIONING ABU DHABI AS THE NEW HUB FOR THE GAMING INDUSTRY

READ MORE

SIGN IN

Watch your favorite esports games & stay updated.

 

New member? Sign up now

AD Gaming

or Sign in with

SIGN UP

About Me *

Already a member? Sign in now

AD Gaming

or Sign up with

AD Gaming

Thank you

Thank you for registering with us, please check your email to activate your account.
If you do not receive the confirmation message within a few minutes, please check your Junk E-mail folder

AD Gaming
AD Gaming

Welcome
To AD Gaming!

Thank you for registering with us, we are thrilled to have you as part of Abu Dhabi gaming community.
Now you can watch your favorite e-sports events & get the latest gaming updates.

AD Gaming


Thank you