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Abu Dhabi start-up Boss Bunny to become Middle East publisher for Waysun after US entertainment and gaming firm buys majority stake

05 Dec 2021

By: Boss Bunny

Boss Bunny, the Abu Dhabi-based mobile games developer and twofour54 partner, is set to become the Middle East arm of Waysun Inc., a U.S.-based entertainment and video game company after selling a majority stake to the firm less than two years after the start-up was launched.

This deal will allow Boss Bunny to utilise the backing of Waysun to increase efficiencies and guide the next phase of the company’s growth as Waysun’s publisher in the Middle East and North Africa (MENAT).

Waysun Inc. is a full-service entertainment and gaming company for owned and licensed content distributed across mobile, PC and TV platforms in global markets. With 150 casual games already on the market, Waysun is working on new creative offerings that will continue to drive the industry forward. The company’s portfolio of games emphasize simplicity, while being dynamic and challenging. Waysun’s U.S. headquarters are in Orlando, Florida with global presence in markets including China and the UK. The deal with Boss Bunny sees it expand into MENAT for the first time, as part of Waysun’s strategy to become an industry leader on a global scale.

Commenting on the acquisition, Ms. Aziza Alahmadi, Founder and CEO of Boss Bunny Games, said: “The acquisition is a powerful boost to the gaming sector in the region as it will enable us to capitalise on the advanced and integrated business systems of Waysun Inc. in the MENA region in order to develop new games for our customers and seize investment opportunities that add fresh value to our company and contribute to a sustainable regional economy.”

“Waysun Inc. and Boss Bunny Games share a vision that focuses on supporting the local MENA talent. We will work together to invest in their skills and hone their talents through launching mobile games’ accelerators and incorporating their knowledge into the business systems we provide, which will ultimately enhance the company’s position and boost mobile game publishing in the MENA region," She added.

Ms. Alahmadi further indicated that the company has a well-developed strategy and a long-term vision in terms of the gaming sector’s growth and development, “leaning on Waysun Inc. global expertise in the field of free gaming, we are confident in our ability for further development. We look forward to working together in the near future and to introducing them to our expertise in the MENA and GCC markets.”

Aly Yip, CEO of Waysun Inc., commented: “MENAT has become a vital market in the global gaming industry and this investment in Boss Bunny is part of our global expansion plans.

“We are delighted to have found such an exceptional partner in Boss Bunny – they have a diverse, talented team that produces fun and engaging games. They also share our ambitions to pioneer the regional industry for the long term. We look forward to a successful and prosperous partnership.”

Boss Bunny was established in early 2020 with twofour54 Abu Dhabi, the media, entertainment and gaming hub, and was supported by the Government’s AD Gaming initiative under which Abu Dhabi is being transformed into a global gaming hub.

James Hartt, Director of Strategic Initiatives and Business Development at AD Gaming, said: “This investment in Boss Bunny perfectly demonstrates that the international gaming market is recognising the tremendous growth potential for gaming companies in Abu Dhabi. It also highlights the successes of the AD Gaming initiative. With the right support, infrastructure and talent gaming companies will grow faster in Abu Dhabi.

“The global industry is fast-approaching a total revenue of $300 billion, and the Middle East is seeing the fastest growth. Driven by value-creating companies like Boss Bunny, Abu Dhabi is well and truly the place to be for any company in the gaming sector”.

Boss Bunny Games is a mobile games developer and publisher with headquarters in Abu Dhabi and a business office in Dubai. Founded in 2020, Boss Bunny Games has been working towards establishing itself as the main mobile games developer and publisher in the MENAT region. The company publishes and supports games from global indie groups and solo studios with a sharp focus on local MENA and GCC talent. It has recently signed a partnership agreement with the Emirati “Lammtara Studio” to develop mobile games inspired by their popular cartoon series “Freej”.

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